August 2, 1996
DOLE CAMPAIGN ANNOUNCES NEW WEB SITE
"There's no doubt we'll look back at Web
sites today and basically say ... that they were quite primitive. They
don't customize what they present to the viewers' interests. They don't
remember: Have you been there before? What have you seen before? And
that's got to change." -- Bill Gates, MSNBC, July 15, 1996
IT HAS . . .
DOLE CAMPAIGN ANNOUNCES LAUNCH OF FIRST INDIVIDUALLY-CUSTOMIZED POLITICAL
WEB SITE
The Dole for President campaign today launched
its general election Web site -- the first political Web site to
individually-customize itself for each user's interests, home state, and
last visit.
When users first visit the site, they are
given the option of setting up a custom Dole Web page. Each custom page
contains a personal tool bar that welcomes the user by name, alerts them
to an electronic "In Box" containing any new press releases or other
campaign materials posted since their last visit, directs them to briefing
papers on issues in which they expressed interest, and offers a home-state
icon for local information about the Clinton record and the Dole agenda in
that state.
The Dole Web site also customizes to take each
users' technical capabilities into account by offering different
variations with Shockwave applications and/or RealAudio. The user is even
given a layout choice by selecting from a variety of animated and
non-animated "footers" for the main page.
Unlike other political Web sites, the Dole
campaign also offers users a mechanism to give feedback to the campaign on
policy positions. Each briefing paper is an interactive document that lets
users tell the campaign what priority they think a Dole administration
should give the initiative.
The Interactive section of the site has also
been redesigned and expanded. In addition to reviewing policy papers,
speeches, backgrounders, and press releases, visitors to the Dole site
can:
-
Create custom Dole campaign buttons.
-
Download official Dole for President
computer "wallpaper."
-
Design and mail their own e-mail postcards
to friends.
-
Make a personalized Dole for President
campaign poster.
-
Test their knowledge with Dole trivia
questions and crossword puzzles.
-
Review state issues and where Dole has
visited through interactive maps.
|