|
DODD
FOR PRESIDENT RELAUNCHES WEBSITE, ANNOUNCES
INNOVATIVE INTERNET STRATEGY
Senator Chris
Dodd's Presidential campaign rolled out a new
and improved website this morning and plans to
continue its innovative internet strategy in the
months to come.
The total revision of the site includes a clean
look, easy navigation and digestible information
about Senator Dodd and his plans for America.
"The Dodd for President campaign will continue
to be on the cutting edge in its use of internet
technology and outreach," said Dodd internet
strategist Tim Tagaris. "Like his Kitchen Table
Campaign, Chris Dodd's website reflects his
belief in the importance of a direct
conversation between voters and the campaign."
The Dodd campaign also announced the hiring of
Matt Browner-Hamlin to serve as the campaign's
chief blogger. Browner-Hamlin, an experienced
blogger whose work has been posted at The
Huffington Post, My Left Nutmeg and The Right's
Field, will travel with Senator Dodd to offer
updates from the field.
"Bringing an experienced blogger like Matt
aboard gives us the exciting opportunity to
provide Democratic primary voters with the kind
of window into a campaign that hasn't been seen
before in Presidential politics," said Tagaris.
"With Matt's help, the campaign will be able to
successfully reach out to the blogosphere and
the netroots and engage them in Senator Dodd's
bold and exciting run for the White House."
Dodd's campaign has already provided a window to
the public, including near real-time
behind-the-scenes video during the candidate's
appearance on The Daily Show with Jon Stewart
and a live two-way conversation between viewers
and the campaign's policy staff during the first
Presidential Primary Debate using technology
that, at the time, was barely a month old. The
new site will build off those successes,
incorporating technology previously unexplored
by Presidential campaigns, including:
-
Twitter, a
real-time blogging tool that will enable
live updates from the field, delivering
real-time updates to anyone interested in
the campaign via the website, SMS and
instant messanger technology.
-
Ustream, a
real-time streaming video and audio site
that will allow anyone to join Senator Dodd
on the campaign trail from the primary
states.
-
Social
networking platforms, continuing to engage
users of MySpace, Facebook and other sites
as a means of internet outreach.
"The Dodd campaign
is innovating online politics," said Tagaris.
"Instead of rehashing the same software and
strategies from last cycle, we're inventing new
ways to make the campaign available to anyone
and to connect with everyone."
Dodd
Blog Post
I wanted to tell
you about what I'll be doing for the Dodd
campaign. As you can tell, we've just launched a
redesigned version of ChrisDodd.com. I've joined
the campaign to help add content to the site so
that Senator Dodd's supporters will know what he
and his campaign staff are doing as it's
happening. I'll be traveling with Senator Dodd
on his campaign trips. My blog posts will aim to
give readers a window into the Dodd campaign -
what we're doing, where we're going, and what
Senator Dodd is talking about.
But my job will go far beyond writing about the
campaign. As I travel with Senator Dodd around
America, I'll be posting videos from the trail.
Lots of video. We're going to be doing exciting
things with live streaming web video that will
provide viewers an insiders look into what
Senator Dodd is doing. This campaign is going to
be transparent in real time because we believe
that the more people get to know Senator Dodd,
the more they will like him.
I'm also going to be posting Twitter updates
that are fed directly into the front page of
ChrisDodd.com.
|
